We love to see kids on bikes, which is why we’ve partnered up with NICA, the National Interscholastic Cycling Association. This amazing organization develops middle and high school mountain biking programs across the country and has over 5,000 student athletes participating. From rider camps and races to coaching licensing programs, NICA helps spark a lifelong love of cycling. NICA leagues do not receive tax-based government funds and… Read more →
When you’re in college, there is nothing more time-efficient, cost-effective, and just plain fun than to ride your bike as your main form of transportation, to and from classes. So imagine how it must feel (or how it felt) to rise one day, only to find your favorite mode of transportation gone. What do you do? What network is in place… Read more →
If you’ve logged into your garage recently*, you’ll see that we’ve added a new feature: a lock level icon that let’s you know how many of the recommended bike details you’ve added to your registration. Let’s take a look at what the levels mean using our automatic missing poster feature. LOCK LEVEL 1: BASIC At the basic lock level, you’ve done the… Read more →
Excitement was high and injuries were low during the Take A Kid Mountain Biking Day on Oct. 4th, at King County’s Duthie Hill bike park, where about 200 riders under the age of 16 were in attendance, plus their parents. We had such a blast seeing so many younger riders getting a chance to shred the trails without all those intimidating adults in… Read more →
Thanks to everyone who has supported our cause to urge Craigslist and eBay to require serial numbers on used bike sales. In 6 months, we had over 20,000 people sign the petition. Even more importantly, as we’ve spread the word of this issue, we lit the fuse to get more people thinking about and talking about bike theft, and how… Read more →
Panged by hunger and grief for bikes lost, we shared a moment of solidarity with this sympathetic burritista. “529: My bike’s been stolen before too… I’m sorry.. Hopefully your day gets better! :)” Bike theft is a scourge that has burned more of us than not. Do you have a bike theft story? Drop us a line, or tell… Read more →
A few weeks ago, we were chatting with our friends over at Ride with GPS, our favorite website for planning and tracking our rides, about what we could do to help drive awareness of the problem of bike theft and the importance of registering your bike. We decided that what better way to help spread the word than to motivate… Read more →
Raffling off another new set of squeaky clean Zipp 202 wheels, we joined the festivities at an exciting up-and-coming ATB event called Rebecca’s Private Idaho. Also, known as the “Queen of Pain,” world renowned cycling champion Rebecca Rusch (frontline, center in red, below) puts on this challenging and scenic 90+ mile race out of Ketchum, Idaho. Rebecca leads the race as well… Read more →
In the name of solidarity with our fellow cyclists, with hit the streets again, this time at the Providence Bridge Pedal. A playful gathering of about 18,000 riders from all creeds of cycle-preference. Where city officials and police department alike organize to lay out an open track that weaves and carves through the city for over 30 miles and crosses… Read more →
How would you train to ride your bike on a 100 mile course at over two miles high in altitude? We went to the Leadville Trail 100 MTB in Colorado to see if we could find out. And as a congratulatory gesture to the 1800 brave athletes who attend, we hooked each and every one of them up with a 529… Read more →
